Awake Inc. / Alpha (“we,” “our,” or “Alpha”) provides this privacy notice to explain how we collect, use, and share your information, and some of the choices you may have. This privacy notice applies to our collection of information, including personal information, through the Alpha website at meetalpha.it and mobile application (collectively referred to as the “Alpha Platform”).
This privacy notice governs the activities on the Alpha Platform by retail clients, sales associates and stores/brands. Retail clients and sales associates are referred to in this privacy notice as “you”, “your” or “user”. Alpha’s aim is to build connections between Retail Clients, Sales Associates, and Stores/Brands. Below you can review how, where and for what purposes we collect your personal information and how we use and share it. For any other questions, please contact us at firstname.lastname@example.org.
1. INFORMATION WE COLLECT AND USE
When we use the term “personal information,” we mean any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual person.
A. Information You Provide to Us
We may collect and use personal information you provide to us in the following ways:
When you sign up for an account for the Alpha Platform (an “Account”), you provide us with information such as your mobile phone number, first and last name, password, and postal address or you connect to the Alpha Platform via a social networking site (“SNS” (defined below)). In addition, if you fill out your ALPHA profile, we may collect images such as your favorite outfits and looks, items from your wardrobe, and some information about what you like and dislike. We may also collect information about your size, fit and style preferences. If you post a photo to your Account, we will collect that photo.
When you engage in a chat with your Sales Associate on the Alpha Platform, we record what you liked and disliked, and all the messages exchanged in the chat. We retain information on your behalf, such as messages you send (including the content of the message and the recipient data) using your Account.
When you post content “Style Request” to your favorite Sales Associates (text, images, photographs, videos, messages, comments or any other kind of content) on the Alpha Platform, the information contained in your posting will be stored in our servers. Only you and the Sales Associates that are connected with you on the Alpha Platform will be able to see it and reply to it.
When you participate in one of our surveys, we may collect additional profile information.
We may collect the unique device ID number of the mobile device on which you use the application.
The Alpha Platform enables individuals the ability to connect with us through an online web form that collects Contact Information (such as first and last name, email address, phone number). We use this information to communicate with you in connection with your request, including corresponding with you about the services, offerings, customer service, business partnership opportunities or media inquiries.
B. Information Collected from Third Party Companies
We may receive personal information about you from our data partners and service providers and combine this information with other information we collect from or about you. The third parties may include social networking sites, our website, and service operators and analytics providers. We use this information to administer and facilitate the Alpha Platform, communicate with you about the Alpha Platform, and to obtain insights into and protect the Alpha Platform. We may also receive information about you from other sources like the brand you are connected to. We may add this information to the information we have already collected from you via the Alpha Platform in order to improve and market the Alpha Platform.
We collect personal information about individuals that we do not otherwise have, such as contact information and interest-in-services information, from publicly available sources. We may combine this information with the information we collect from an individual directly. We use this information to contact individuals, to send advertising or promotional materials or to personalize the Alpha Platform and to better understand the demographics of the individuals with whom we interact.
We may obtain information from other sources, including through third-party information providers, or through transactions such as mergers and acquisitions. We may combine this information with other information we collect from or about you. In these cases, our Privacy Notice governs the handling of the combined personal information. We use this information to operate, maintain, and provide to you the features and functionality of the Alpha Platform, as well as to communicate directly with you, such as to send you email messages about products and services that may be of interest to you.
C. Information We Collect Automatically
When you use the Alpha Platform, some information is automatically collected. For example, when you use the Alpha Platform, your geographic location, how you use the Alpha Platform, information about the type of device you use, your mobile network information, your Open Device Identification Number (“ ODIN”), date/time stamps for your visit, your unique device identifier (“UDID”), and your browser type, operating system, Internet Protocol (IP) address, and domain name are all collected. This information is generally used to help us deliver the most relevant information to you and administer and improve the Alpha Platform. In addition, in the event our mobile application crashes on your mobile device, we will receive information about your mobile device model software version and device carrier, which allows us to identify and fix bugs and otherwise improve the performance of our mobile application.
In an ongoing effort to better understand our users and the Website we may analyze your information in aggregate form, and merge your information with other data for purposes of our reporting, planning, development, operating, maintaining, managing, and improving the Website. The aggregate information collected through the Website does not identify you personally; similarly, user level information (i.e., IP Address or Device Identifier) can identify a user’s computer or mobile phone but not the user directly (such as by name). We may share this data with our affiliates, agents, and business partners.
D. Other Uses of Personal Information
In addition to the uses described above, we may collect and use personal information for the following purposes:
We may post user feedback on the Alpha Platform from time to time. If you make any comments on a blog, SNS page or forum associated with the Alpha Platform, you should be aware that any information you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the information you choose to submit in these blogs and forums.
We may create anonymous data records from personal information by excluding information (such as your name) that makes the data personally identifiable to you. We use this anonymous data to analyze request and usage patterns so that we may enhance the content of the Alpha Platform and improve webiste and mobile application navigation. We reserve the right to use anonymous data for any purpose and disclose anonymous data to third parties in our sole discretion.
Categories of Personal Information We Collect About You
Summarized in the table below are the categories of personal information we may collect about you, depending on how you interact with us. The following table also describes how we collect and use such categories of information.
Categories of information collected
Purposes of use
(see chart below for additional information)
Sources of personal information
Identifiers and Contact Information, e.g., first and last name, postal address, phone number
Product Data product you liked and disliked, product you added to your wardrobe, product you added to your love
Personal preferences information, e.g., thing you like and things you dislike, and lifestyle information
List of the Sales Associate you are connected with or you invite or you have received an invitation
Physical Characteristics , e.g., height, Fit and sizes.
Chat, message, comments
User-Generated Content, e.g., photos, videos, any information you share with your Sales Associates, and feedback or testimonials you provide about the Alpha Platform
Customer Service Information, e.g., questions and other messages you address to us directly through online forms, by email, over the phone, or by post; summaries or voice recordings of your interactions with customer care
Device Information and Device Identifiers, e.g., IP address; browser type and language; operating system; platform type; device type; software and hardware attributes; and unique device, advertising, and app identifiers
Usage Data, e.g., information about content viewed or download, domain names, landing pages, browsing activity, dates and times of access, pages viewed, forms you complete or partially complete, search terms, uploads or downloads, whether you open an email and your interaction with email content, access times, error logs, and other similar information
Geolocation, e.g., city, state and ZIP code associated with your IP address
Other Information, e.g., any other information you you choose to directly provide to us in connection with your use of the Alpha Platform
2. HOW WE SHARE AND DISCLOSE PERSONAL INFORMATION
We may share your personal information in the following ways:
We share personal information with third party service providers who perform services on our behalf, such as technology providers, including technology support providers, text message and push notification communications providers, analytics providers, data storage providers and web hosting providers and developers
At your request or for purposes consistent with this privacy notice, we may disclose personal information to our third-party partners to enable their functionality.
We may disclose personal information to governmental regulatory authorities as required by law. We may also disclose personal information to third parties in connection with claims, disputes or litigation, when otherwise required by law, or if we determine its disclosure is necessary to protect the health and safety of you or any other person, to protect against fraud, or to enforce our legal rights or contractual commitments that you have made.
We may disclose personal information as part of an organizational business transaction, such as a merger, acquisition, joint venture, financing, or sale of organizational assets and may transfer personal information to a third party as one of the business assets in such a transaction. We may also disclose personal information in the event of insolvency, bankruptcy, or receivership.
We may disclose your information publicly or with another third party with your prior authorization.
The following chart provides additional information about the business or commercial purposes for collecting and using your information.
Purposes of Use
Communicate with you, for example, to:
Provide the Services, for example, to:
Personalize your experience, for example, to:
Secure our Services and Users, for example, to:
Defending our legal rights and compliance with the law, for example, to:
3. ONLINE PRIVACY CHOICES
You have several choices regarding the use of information on the Alpha Platform.While we and others give you the choices to control the information collected and used as described in this Privacy Notice, there are many web browser signals and other similar mechanisms that can indicate your choice to disable tracking, and we may not be aware of or honor every mechanism.
You may change your personal information in your Alpha Account by editing your profile within your Account. You may request that we delete your personal information in your Account, but please note that we may be required to keep this information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete any information, it will be deleted from the active database, but may remain in our archives. We may retain your information for fraud prevention or similar purposes. If you have any questions about reviewing, modifying, or deleting your information, you can contact us directly at email@example.com
To protect your privacy and security, we take reasonable steps to verify your identity and requests before granting the rights above, including account access or making corrections to your information. You are solely responsible for maintaining the secrecy of your unique password and account information at all times.
4. CHILDREN’S PRIVACY
We do not knowingly collect or solicit any information from anyone under the age of 13 on the Alpha Platform and the Alpha Platform is not targeted towards anyone under the age of 13. In the event that we learn that we have inadvertently collected personal information from someone under age 13, we will delete that information as quickly as possible. If you believe that we might have received information from a child under 13, please contact us at firstname.lastname@example.org.
5. REGION-SPECIFIC DISCLOSURES
We may choose or be required by law to provide different or additional disclosures relating to the processing of personal information about residents of certain states.
6. LINKS TO OTHER WEBSITES AND SERVICES
The Alpha Platform may contain links to third party websites or services, including those of our partners. You may also be able to interact with us or the Alpha Platform through third parties, such as social media sites. This privacy notice does not apply to the practices of these or any other third parties. Alpha is not responsible for the privacy practices of any entity that it does not own or control. We encourage you to review the privacy policies and terms of those third parties to learn more about their privacy practices.
7. HOW TO CONTACT US
If you have any questions about this privacy notice or the Alpha Platform, please contact us by email at email@example.com
8. CHANGES TO OUR PRIVACY NOTICE