Terms and Privacy
Our Terms & Policy.

Terms of Service
Alpha does not own your data, nor do we sell it to others. Below you can review how, where and for what purposes we collect your personal data, as well as which services we use. For any other questions, please contact us at privacy@meetalpha.it
Privacy Policy
Terms and Conditions
Privacy Policy
Effective Date: August 18, 2021

Awake Inc. / Alpha (“we,” “our,” or “Alpha”) provides this privacy notice to explain how we collect, use, and share your information, and some of the choices you may have. This privacy notice applies to our collection of information, including personal information, through the Alpha website at meetalpha.it and mobile application (collectively referred to as the “Alpha Platform”).

This privacy notice governs the activities on the Alpha Platform by retail clients, sales associates and stores/brands. Retail clients and sales associates are referred to in this privacy notice as “you”, “your” or “user”. Alpha’s aim is to build connections between Retail Clients, Sales Associates, and Stores/Brands. Below you can review how, where and for what purposes we collect your personal information and how we use and share it. For any other questions, please contact us at privacy@meetalpha.it.

1. INFORMATION WE COLLECT AND USE


When we use the term “personal information,” we mean any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual person.


A. Information You Provide to Us


We may collect and use personal information you provide to us in the following ways:


  • Registering for and Creating an Account

When you sign up for an account for the Alpha Platform (an “Account”), you provide us with information such as your mobile phone number, first and last name, password, and postal address or you connect to the Alpha Platform via a social networking site (“SNS” (defined below)). In addition, if you fill out your ALPHA profile, we may collect images such as your favorite outfits and looks, items from your wardrobe, and some information about what you like and dislike. We may also collect information about your size, fit and style preferences. If you post a photo to your Account, we will collect that photo.


  • Communications

When you engage in a chat with your Sales Associate on the Alpha Platform, we record what you liked and disliked, and all the messages exchanged in the chat. We retain information on your behalf, such as messages you send (including the content of the message and the recipient data) using your Account.

  • Style Request Content

When you post content “Style Request” to your favorite Sales Associates (text, images, photographs, videos, messages, comments or any other kind of content) on the Alpha Platform, the information contained in your posting will be stored in our servers. Only you and the Sales Associates that are connected with you on the Alpha Platform will be able to see it and reply to it. 

  • Surveys

When you participate in one of our surveys, we may collect additional profile information.

  • App Usage

We may collect the unique device ID number of the mobile device on which you use the application.

  • Contact Us

The Alpha Platform enables individuals the ability to connect with us through an online web form that collects Contact Information (such as first and last name, email address, phone number).  We use this information to communicate with you in connection with your request, including corresponding with you about the services, offerings, customer service, business partnership opportunities or media inquiries.


B. Information Collected from Third Party Companies 


We may receive personal information about you from our data partners and service providers and combine this information with other information we collect from or about you. The third parties may include social networking sites, our website, and service operators and analytics providers. We use this information to administer and facilitate the Alpha Platform, communicate with you about the Alpha Platform, and to obtain insights into and protect the Alpha Platform. We may also receive information about you from other sources like the brand you are connected to. We may add this information to the information we have already collected from you via the Alpha Platform in order to improve and market the Alpha Platform.


  • Social Networking Sites

The Alpha Platform allows users to share information with us via social networking sites, such as Facebook, Facebook Messenger, Instagram, Pinterest, LinkedIn or Twitter (each an “SNS”). In some cases, you can sign-in to the Alpha Platform using your SNS account information. By sharing your SNS profile, you are allowing us, including your stylist to access some of your SNS information depending on your SNS settings or as allowed by you (such as profile information and profile photo). We may receive that information from your SNS profile and that information may be imported to the Alpha Platform and visible on your profile. You acknowledge and agree that you are solely responsible for your use of SNSs and that it is your responsibility to review the terms of use and privacy policy of the third party provider of such SNSs. We will not be responsible or liable for: (i) the availability or accuracy of such SNSs; (ii) the content, products or services on or availability of such SNSs; or (iii) your use of any such SNSs. You can remove your SNS profile information via your Account Settings or Style Profile, as applicable, at any time. If you disconnect an SNS account that you have previously connected, the SNS public profile data and SNS-provided-email will be deleted from our active databases.


  • Publicly Available Sources

We collect personal information about individuals that we do not otherwise have, such as contact information and interest-in-services information, from publicly available sources. We may combine this information with the information we collect from an individual directly. We use this information to contact individuals, to send advertising or promotional materials or to personalize the Alpha Platform and to better understand the demographics of the individuals with whom we interact.


  • Information from Other Sources

We may obtain information from other sources, including through third-party information providers, or through transactions such as mergers and acquisitions. We may combine this information with other information we collect from or about you. In these cases, our Privacy Notice governs the handling of the combined personal information. We use this information to operate, maintain, and provide to you the features and functionality of the Alpha Platform, as well as to communicate directly with you, such as to send you email messages about products and services that may be of interest to you.  


C. Information We Collect Automatically


  • Web Logs and Usage Data

When you use the Alpha Platform, some information is automatically collected. For example, when you use the Alpha Platform, your geographic location, how you use the Alpha Platform, information about the type of device you use, your mobile network information, your Open Device Identification Number (“ ODIN”), date/time stamps for your visit, your unique device identifier (“UDID”), and your browser type, operating system, Internet Protocol (IP) address, and domain name are all collected. This information is generally used to help us deliver the most relevant information to you and administer and improve the Alpha Platform. In addition, in the event our mobile application crashes on your mobile device, we will receive information about your mobile device model software version and device carrier, which allows us to identify and fix bugs and otherwise improve the performance of our mobile application.


  • Cookies and Other Data Collection Technologies

We and our service providers use cookies, scripts and similar technologies to manage the Alpha Platform and to collect information about you and your use of the Alpha Platform. These technologies help us to recognize you, customize or personalize your experience, and analyze the use of the Alpha Platform to make them more useful to you. These technologies may also allow us to aggregate demographic and statistical data and provide this information to our service providers to facilitate their provision of services. Most Internet browsers allow you to remove or manage cookie functions and adjust your privacy and security preferences. For information on how to do this, access the “help” menu on your Internet browser, or access http://www.aboutcookies.org/how-to-control-cookies. Please note, however, that disabling our cookies may result in your inability to take full advantage of all of the features of the Alpha Platform.


  • Analytics Companies

We work with a number of third-party analytics companies that collect information anonymously and report website trends without identifying individual visitors. These services allow us to view a variety of reports about how visitors interact with the Alpha Platformso we can improve our website and understand how people find and navigate it. Currently, we work with the following analytics companies: Dynamic Yield, New Relic, Adjust and Google Analytics. This is not intended to be a comprehensive list and we may stop working with these companies and work with others without notice. You can learn more about how these companies collect, use and share information about you by visiting their respective websites. For more information on the use of Google Analytics, please visit Google’s privacy policy here.  You can also view Google’s currently available opt-out options here.


  • Aggregate Data

In an ongoing effort to better understand our users and the Website we may analyze your information in aggregate form, and merge your information with other data for purposes of our reporting, planning, development, operating, maintaining, managing, and improving the Website. The aggregate information collected through the Website does not identify you personally; similarly, user level information (i.e., IP Address or Device Identifier) can identify a user’s computer or mobile phone but not the user directly (such as by name).  We may share this data with our affiliates, agents, and business partners.


D. Other Uses of Personal Information

In addition to the uses described above, we may collect and use personal information for the following purposes:

  • respond to comments, requests and questions and provide customer service;
  • facilitate the creation of and secure your Account on our network;
  • identify you as a user in our system;
  • provide, process and deliver the services you request;
  • improve the quality of experience when you interact with the Alpha Platform, including the testing of different page designs to see which performs better;
  • send you administrative email notifications, such as security or support and maintenance advisories;
  • resolve disputes and/or troubleshoot problems;
  • develop, improve, and deliver marketing and advertising for the Alpha Platform;
  • send newsletters, surveys, offers, and other promotional materials related to the Alpha Platform and for other marketing purposes.


  • User Feedback

We may post user feedback on the Alpha Platform from time to time. If you make any comments on a blog, SNS page or forum associated with the Alpha Platform, you should be aware that any information you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the information you choose to submit in these blogs and forums.


  • Creation of Anonymous Data

We may create anonymous data records from personal information by excluding information (such as your name) that makes the data personally identifiable to you. We use this anonymous data to analyze request and usage patterns so that we may enhance the content of the Alpha Platform and improve webiste and mobile application navigation. We reserve the right to use anonymous data for any purpose and disclose anonymous data to third parties in our sole discretion.


Categories of Personal Information We Collect About You

Summarized in the table below are the categories of personal information we may collect about you, depending on how you interact with us. The following table also describes how we collect and use such categories of information.

Categories of information collected

Purposes of use
(see chart below for additional information)

Sources of personal information

Identifiers and Contact Information, e.g., first and last name, postal address, phone number

  • All purposes
  • Directly from you (e.g., through your Alpha Profile)

Product Data product you liked and disliked, product you added to your wardrobe, product you added to your love

  • Provide the Alpha Platform
  • Personalize your experience
  • Directly from you (e.g., through your Style requests, Alpha Profile, chat and feedback)

Personal preferences information, e.g., thing you like and things you dislike, and lifestyle information

  • Provide the Alpha Platform
  • Personalize your experience
  • Directly from you (e.g., through your Alpha Profile)

List of the Sales Associate you are connected with or you invite or you have received an invitation

  • Provide the Alpha Platform
  • Personalize your experience
  • Directly from you (e.g., through your Style requests, Alpha Profile, chat and feedback)

Physical Characteristics , e.g., height, Fit and sizes.

  • Provide the Alpha Platform
  • Personalize your experience
  • Directly from you (e.g., through your Alpha Profile)

Chat, message, comments

  • Provide the Alpha Platform
  • Personalize your experience
  • Directly from you (e.g., through your Style requests, Alpha Profile, chat and feedback)

User-Generated Content, e.g., photos, videos, any information you share with your Sales Associates, and feedback or testimonials you provide about the Alpha Platform

  • Communicate with you
  • Provide the Alpha Platform
  • Personalize your experience
  • Legal purposes
  • Directly from you (e.g., through your Style requests, chat and feedback)

Customer Service Information, e.g., questions and other messages you address to us directly through online forms, by email, over the phone, or by post; summaries or voice recordings of your interactions with customer care

  • All purposes
  • Directly from you (e.g., through your customer support messages)

Device Information and Device Identifiers, e.g., IP address; browser type and language; operating system; platform type; device type; software and hardware attributes; and unique device, advertising, and app identifiers

  • Provide the Alpha Platform
  • Personalize your experience
  • Secure our services and users
  • Legal purposes
  • From cookies, pixels, tags, and similar tracking technologies

Usage Data, e.g., information about content viewed or download, domain names, landing pages, browsing activity, dates and times of access, pages viewed, forms you complete or partially complete, search terms, uploads or downloads, whether you open an email and your interaction with email content, access times, error logs, and other similar information

  • Provide the Alpha Platform
  • Secure our services and users
  • Legal purposes
  • Directly from you (e.g. through your use of the Alpha Platform)
  • From cookies, pixels, tags, and similar tracking technologies

Geolocation, e.g., city, state and ZIP code associated with your IP address

  • Provide the Alpha Platform
  • Secure our services and users
  • Legal purposes
  • From cookies, pixels, tags, and similar tracking technologies

Other Information, e.g., any other information you you choose to directly provide to us in connection with your use of the Alpha Platform

  • All purposes
  • Directly from you (e.g., through your customer support messages, survey responses, or social media information)


2. HOW WE SHARE AND DISCLOSE PERSONAL INFORMATION


We may share your personal information in the following ways:


  • Service Providers

We share personal information with third party service providers who perform services on our behalf, such as technology providers, including technology support providers, text message and push notification communications providers, analytics providers, data storage providers and web hosting providers and developers


  • Business Partners

At your request or for purposes consistent with this privacy notice, we may disclose personal information to our third-party partners to enable their functionality.


  • Regulatory or Legal Requirements, Safety and Terms Enforcement

We may disclose personal information to governmental regulatory authorities as required by law. We may also disclose personal information to third parties in connection with claims, disputes or litigation, when otherwise required by law, or if we determine its disclosure is necessary to protect the health and safety of you or any other person, to protect against fraud, or to enforce our legal rights or contractual commitments that you have made.


  • Business Transfers

We may disclose personal information as part of an organizational business transaction, such as a merger, acquisition, joint venture, financing, or sale of organizational assets and may transfer personal information to a third party as one of the business assets in such a transaction. We may also disclose personal information in the event of insolvency, bankruptcy, or receivership.


  • At Your Request

We may disclose your information publicly or with another third party with your prior authorization.


The following chart provides additional information about the business or commercial purposes for collecting and using your information.

Purposes of Use

Communicate with you, for example, to:

  • Respond to comments, requests and questions and to provide customer service;
  • Send you administrative email notifications, such as security or support and maintenance advisories;
  • Send newsletters, surveys, offers, and other promotional materials related to the Alpha Platform and for other marketing purposes; 

Provide the Services, for example, to:

  • Provide, process and deliver the services you request;
  • Send Style Requests to the Sales Associates connected with your profile;
  • Chat with the Sales Associate connected with your profile;
  • Improve the quality of experience when you and others interact with the Alpha Platform, including the testing of different page designs to see which performs better.

Personalize your experience, for example, to:

  • Identify you as a user in our system;
  • Personalize your experience with the Alpha Platform; and
  • Develop, improve, and deliver marketing and advertising for the Alpha Platform.

Secure our Services and Users, for example, to: 

  • Resolve disputes and/or troubleshoot problems;
  • Monitoring, preventing, and detecting fraud, such as through verifying your identity
  • Combatting spam or other malware or security risks
  • Detecting security incidents
  • Debugging to identify and repair errors that impair existing intended functionality
  • Monitoring, enforcing, and improving the security of the Alpha Platform

 Defending our legal rights and compliance with the law, for example, to: 

  • Comply with any applicable procedures, laws, or regulations and to protect our legitimate interests or those of others
  • Protect or exercise our legal rights or those of others (e.g., to enforce compliance with our Terms of Use, Privacy Policies, or to protect the Alpha Platform, Users, or others)




3. ONLINE PRIVACY CHOICES

You have several choices regarding the use of information on the Alpha Platform.While we and others give you the choices to control the information collected and used as described in this Privacy Notice, there are many web browser signals and other similar mechanisms that can indicate your choice to disable tracking, and we may not be aware of or honor every mechanism.


  • Modifying or Deleting Your Information

You may change your personal information in your Alpha Account by editing your profile within your Account. You may request that we delete your personal information in your Account, but please note that we may be required to keep this information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete any information, it will be deleted from the active database, but may remain in our archives. We may retain your information for fraud prevention or similar purposes. If you have any questions about reviewing, modifying, or deleting your information, you can contact us directly at privacy@meetalpha.it


  • How to Control Your Email Communication Preferences

We will periodically send you newsletters and emails that directly promote the use of the Alpha Platform. When you receive newsletters or promotional communications from us, you may indicate a preference to stop receiving further communications from us and you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the email you receive or by contacting us directly (please see contact information below). Despite your indicated email preferences, we may send you service related communications, including notices of any updates to our Terms of Use or Privacy Notice.


Verification

To protect your privacy and security, we take reasonable steps to verify your identity and requests before granting the rights above, including account access or making corrections to your information. You are solely responsible for maintaining the secrecy of your unique password and account information at all times.


4. CHILDREN’S PRIVACY

We do not knowingly collect or solicit any information from anyone under the age of 13 on the Alpha Platform and the Alpha Platform is not targeted towards anyone under the age of 13. In the event that we learn that we have inadvertently collected personal information from someone under age 13, we will delete that information as quickly as possible. If you believe that we might have received information from a child under 13, please contact us at hello@meetalpha.it.


5. REGION-SPECIFIC DISCLOSURES


We may choose or be required by law to provide different or additional disclosures relating to the processing of personal information about residents of certain states.


  • Nevada: For residents of the State of Nevada in the United States, Chapter 603A of the Nevada Revised Statutes permits Nevada residents to opt out of future sales of certain covered information that a website operator has collected or will collect about the resident. To submit such a request, please contact us at privacy@meetalpha.it


  • California: For residents of California, California’s “Shine the Light” law (Civil Code Section § 1798.83) provides certain rights to California residents that have an established business relationship with us with regard to the disclosure of certain types of personal information to third parties for their direct marketing purposes. To opt out of having an individual’s personal information disclosed to third parties for their direct marketing purposes, please contact privacy@meetalpha.it and provide the individual’s contact information to be added to our suppression list.


6. LINKS TO OTHER WEBSITES AND SERVICES


The Alpha Platform may contain links to third party websites or services, including those of our partners. You may also be able to interact with us or the Alpha Platform through third parties, such as social media sites. This privacy notice does not apply to the practices of these or any other third parties. Alpha is not responsible for the privacy practices of any entity that it does not own or control. We encourage you to review the privacy policies and terms of those third parties to learn more about their privacy practices.


7. HOW TO CONTACT US


If you have any questions about this privacy notice or the Alpha Platform, please contact us by email at privacy@meetalpha.it


8. CHANGES TO OUR PRIVACY NOTICE


This Privacy Policy is subject to occasional revision, and if we make any material changes in the way we use your personal information, we will notify you by sending you an email to the last email address you provided to us and/or by prominently posting notice of the changes on the the Alpha Platform and updating the “Last Updated” date above. Any changes to this Privacy Policy will be effective upon the earlier of thirty (30) calendar days following our dispatch of an email notice to you or thirty (30) calendar days following our posting of notice of the changes on the the Alpha Platform. These changes will be effective immediately for new users of the Alpha Platform. Please note that at all times you are responsible for updating your personal information to provide us with your most current email address. In the event that the last email address that you have provided us is not valid, or for any reason is not capable of delivering to you the notice described above, our dispatch of the email containing such notice will nonetheless constitute effective notice of the changes described in the notice. If you do not wish to permit changes in our use of your personal information, you must notify us prior to the effective date of the changes that you wish to deactivate your Account with us. Continued use of the Alpha Platform, following notice of such changes shall indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.