We are Alpha, a platform designed to build connections among retail clients, sales associates, and stores and brands. This Privacy Notice explains MeetAlpha, Inc (“Alpha”, “we”, “us” or “our”) collects, uses, discloses and other processes Personal Information (as defined below) in connection with our website, www.meetalpha.it (the “Site”), our mobile applications, ALPHA for SA and ALPHA for Client (the “Apps”) and the related content, platform, services, products and other functionality offered on or through the online services (collectively, the “Alpha Platform”).
1. INFORMATION WE COLLECT AND USE .
When we use the term “Personal Information” in this Privacy Notice, we mean any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to an individual. It does not include aggregated or deidentified information that is maintained in a form that is not reasonably capable of being associated with or linked to an individual.
A. Personal Information You Provide to Us
We may collect and use Personal Information you provide to us in the following ways:
When you sign up for an account on the Alpha Platform or connect to the Alpha Platform via a SNS (defined below) (an “Account”), you provide us with information such as your mobile phone number, first and last name, password, and postal address,
We collect any information you provide on your ALPHA profile, such as images or photos you upload, your preferences and interests, your size and fit information, and other information you choose to provide.
When you use our chat feature to engage with retail clients, sales associates and stores/brands on the Alpha Platform, we record your likes and dislikes and all of the messages exchanged in the chat.
We collect all “Style Request” content on the Alpha Platform, such as information on your favorite styles and trends sent to a sales associate. This information may be in the form of text messages, images, photographs, videos, messages, comments or any other type of content.
We collect any information you provide in any questions submitted through our surveys or the content of any testimonials, which may include additional profile information.
The Alpha Platform enables individuals the ability to connect with us through an online web form that collects contact information (such as first and last name, email address, and phone number). We use this information to communicate with you in connection with your request, including corresponding with you about the Alpha Platform, services, offerings, customer service, business partnership opportunities or media inquiries.
B. Personal Information Collected from Third Parties
We may receive Personal Information about you from third parties and combine this information with other information we collect from or about you. These third parties may include our business partners, an SNS (as defined below) and our service providers. We use this information for purposes such as to administer and facilitate the Alpha Platform, to communicate with you about the Alpha Platform, and to obtain insights into and to protect the Alpha Platform. We may also receive information about you from other sources such as the brand you are connected to.
The Alpha Platform allows users to share information with us via social networking sites, such as Facebook, Facebook Messenger, Instagram, Pinterest, LinkedIn, Google, or Twitter (each an “SNS”). In some cases, you can sign-in to the Alpha Platform using your SNS account information. By sharing your SNS profile, you are allowing us, including your stylist, to access some of your SNS information depending on your SNS settings or as allowed by you (such as profile information and profile photo). Individuals should always review and, if necessary, adjust their privacy settings on third-party websites and SNS services before sharing information and/or linking or connecting them to other services.
We may obtain information from other sources, including through third-party information providers, or through transactions such as mergers and acquisitions. We may combine this information with other information we collect from or about you. In these cases, our Privacy Notice governs the handling of the combined Personal Information. We use this information to manage our operations, to operate, maintain, and provide to you the features and functionality of the Alpha Platform, as well as to communicate directly with you, such as to send you email messages about products and services that may be of interest to you.
C. Information We Collect Automatically
When you use the Alpha Platform, some information is automatically collected. For example, when you use the Alpha Platform, your geographic location, how you use the Alpha Platform, information about the type of device you use, your mobile network information, your Open Device Identification Number (“ODIN”), date/time stamps for your visit, your unique device identifier (“UDID”), and your browser type, operating system, Internet Protocol (IP) address, and domain name are all collected. This information is generally used to help us deliver the most relevant information to you and administer and improve the Alpha Platform. In the event our App crashes on your mobile device, we will receive information about your mobile device model software version and device carrier, which allows us to identify and fix bugs and otherwise improve the performance of our App.
We work with a number of third-party analytics companies that collect information and report website trends usually in aggregate form. These services allow us to view a variety of reports about how visitors interact with the Alpha Platform. Currently, we work with the following analytics companies: Dynamic Yield, New Relic, Adjust and Google Analytics. This is not intended to be a comprehensive list and we may stop working with these companies and work with others without notice. You can learn more about how these companies collect, use and share information about you by visiting their respective websites. For more information about these practices and any choices you may have, please see our Cookie Notice.
We may analyze your information in aggregate form by merging your information with other data for purposes of our reporting, planning, development, operating, maintaining, managing, and improving the Alpha Platform. We may share this data with our affiliates, agents, and business partners.
D. Other Uses of Personal Information
In addition to the uses described above, we may collect and use Personal Information for the following purposes:
We may post user feedback on the Alpha Platform from time to time. If you make any comments on a blog, SNS page or other forum associated with the Alpha Platform, you should be aware that any information you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the information you choose to submit in these forums.
2. HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose your Personal Information in the following ways:
We share Personal Information with third-party service providers who perform services on our behalf, such as technology providers, including technology support providers, text message and push notification communications providers, survey providers, marketing providers, payment processing services, administrative service providers, analytics providers, data storage providers and web hosting providers and developers.
We may disclose Personal Information to our third-party partners. For example, registration information may be shared with brands that you are interacting with (such as a sales associate or a store owner).
We may disclose Personal Information to governmental regulatory authorities as required or permitted by law. We may also disclose Personal Information to third parties in connection with claims, disputes or litigation, when otherwise required by law, or if we determine its disclosure is necessary to protect the health and safety of you or any other person, to protect against fraud, or to enforce our legal rights or contractual commitments.
We may disclose Personal Information as part of an organizational business transaction, such as a merger, acquisition, joint venture, financing, or sale of organizational assets and may transfer Personal Information to a third party as one of the business assets in such a transaction. We may also disclose Personal Information in the event of insolvency, bankruptcy, or receivership.
We may disclose Personal Information to other users that you make public on the Alpha Platform. If you engage in our stylist services, we may share your information with sales associates.
We work with third-party ad networks and advertising partners to deliver advertising and personalized content on our services, on other sites and services, and across other devices. These parties may collect information directly from a browser or device when an individual visits our services through cookies or other data collection technologies. This information is used to provide and inform targeted advertising, as well as to provide advertising-related services such as reporting, attribution, analytics and market research. Please see our Cookie Notice for more information.
We may disclose your information publicly or with another third party with your prior authorization or at your request.
3. CONTROL OVER YOUR INFORMATION
You may control your information in the following ways:
You may modify or delete your Personal Information in your Account by editing your profile within your Account. If you have any questions about reviewing, modifying, or deleting your information, you can contact us directly at firstname.lastname@example.org. We may not be able to modify or delete your information in all circumstances.
We will periodically send you newsletters and emails that directly promote the use of the Alpha Platform. You can stop receiving promotional email communications from us by clicking on the “unsubscribe” link provided in such communications. You may not opt-out of services-related communications (e.g., Account verification, transactional communications, changes/updates to features of the services, technical and security notices).
You can stop receiving push notifications from us by changing your preferences in the iOS notifications setting menu.
To protect your privacy and security, we take reasonable steps to verify your identity and requests before granting the rights above, including Account access or making corrections to your information. You are solely responsible for maintaining the secrecy of your unique password and Account information at all times.
4. CHILDREN’S PRIVACY
We do not knowingly collect or solicit any information from anyone under the age of 13 on the Alpha Platform and the Alpha Platform is not targeted towards anyone under the age of 13. In the event that we learn that we have inadvertently collected Personal Information from someone under age 13, we will delete that information as quickly as possible. If you believe that we might have received information from a child under 13, please contact us at email@example.com.
5. REGION-SPECIFIC DISCLOSURES
We may choose or be required by law to provide different or additional disclosures relating to the processing of Personal Information about residents of certain regions.
6. LINKS TO OTHER WEBSITES AND SERVICES
The Alpha Platform may contain links to third party websites or services, including those of our partners. You may also be able to interact with us or the Alpha Platform through third parties, such as a SNS. This Privacy Notice does not apply to the practices of these or any other third parties. Alpha is not responsible for the privacy practices of any Personal Information practices of third-party websites and online services or the practices of other third parties. We encourage you to review the privacy policies and terms of those third parties to learn more about their privacy practices.
7. HOW TO CONTACT US
If you have any questions about this Privacy Notice or the Alpha Platform, please contact us by email at firstname.lastname@example.org.
8. CHANGES TO OUR PRIVACY NOTICE
This Privacy Notice is subject to occasional revision. When we make changes to this Privacy Notice, we will change the date at the beginning of this Privacy Notice. If we make any material changes to this Privacy Notice, we will notify you by sending you an email to the last email address you provided to us and/or by prominently posting notice of the changes on the the Alpha Platform and updating the “Effective Date” above.
MeetAlpha, Inc. is the controller of the personal data we hold about you in connection with your use of our services. This means that we determine and are responsible for how your personal data is used.
Personal Data We Collect From You When You Use the Services and How We Use It
We collect personal data as set out in the “Information We Collect and Use” section of our Privacy Notice. We will indicate to you where the provision of certain personal data is mandatory. If you choose not to provide such personal data, we may not be able to provide those parts of those services to you or respond to your other requests.
The table at Annex 1 sets out in detail the categories of personal data we collect about you and how we use that information when you use our services, as well as the legal basis which we rely on to process the personal data and recipients of that personal data.
Information We Collect About You Automatically
We also automatically collect personal data indirectly about how you access and use our services, and information about the device you use to access our services, or otherwise engage with us. Please see the “Information We Collect Automatically” section of our Privacy Notice for more information about what data we collect and how we use it.
How Long Will We Store Your Personal Data
We will usually store the personal data we collect about you for no longer than necessary for the purposes set out in Annexes 1 and 2, including for the purposes of our legitimate business interests and satisfying any legal or reporting requirements, and in accordance with our legal obligations and legitimate business interests.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and the applicable legal requirements.
Recipients of Personal Data
We may share your personal data with the recipients as set out in the “How We Disclose Personal Information” section of our Privacy Notice (as required in accordance with the purposes set out in Annexes 1 and 2).
Marketing and Advertising
From time to time we may contact you with information about our products and services, including sending you marketing messages and asking for your feedback on our products and services.
Storing and Transferring Your Personal Data
In the event of such a transfer, we ensure that: (i) the personal data is transferred to countries recognised as offering an equivalent level of protection; or (ii) the transfer is made pursuant to appropriate safeguards, such as standard data protection clauses adopted by the European Commission.
If you wish to enquire further about these safeguards used, please contact us using the details set out at the end of this European Privacy Notice.
Your Rights in Respect of Your Personal Data
In accordance with applicable privacy law, you have the following rights in respect of your personal data that we hold:
You also have the right to object to any processing based on our legitimate interests where there are grounds relating to your particular situation. There may be compelling reasons for continuing to process your personal data, and we will assess and inform you if that is the case. You can object to marketing activities for any reason.
You also have the right to lodge a complaint to your local data protection authority. Information about how to contact your local data protection authority is available here.
If you wish to exercise one of these rights, please contact us using the contact details at the end of this European Privacy Notice.
Due to the confidential nature of data processing we may ask you to provide proof of identity when exercising the above rights. This can be done by providing a scanned copy of a valid identity document or a signed photocopy of a valid identity document.
Cookies and Similar Technologies Used on the Alpha Platform
Our Policy Towards Children
Our services are not directed at persons under 16. We do not knowingly collect or solicit personal data from any persons under the age of 16. In the event that we learn that we have inadvertently collected personal data from a child under age 13, we will delete that information as quickly as possible. If you believe that we might have any information from a child under 13, please contact us using the details at the end of this European Privacy Notice.
Changes to This European Privacy Notice
We may update this European Privacy Notice from time to time and so you should review this page periodically. When we change this European Privacy Notice in a material way, we will update the "Effective Date" above. Changes to this European Privacy Notice are effective when they are posted on this page.
Please contact email@example.com if you have any questions, comments and requests regarding this European Privacy Notice.